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Digital marketing glossary
Plain-English explanations of common terms in SEO, advertising, web design and social media.
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- Conversion RateThe percentage of visitors who take the desired action, such as buying, filling in a form or calling.
- Core Web VitalsGoogle's three core user-experience metrics for a page's loading speed, responsiveness and visual stability.
- Corporate IdentityA brand's visual system of logo, colours, typefaces and imagery, used consistently everywhere.
- CPC (Cost Per Click)The average amount paid to an ad platform for each click on an ad.
- CTA (Call to Action)A button or phrase that guides visitors to the next step: "Get a quote", "Call now", "Add to cart".
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- Remarketing (Retargeting)Showing ads again to people who have already visited your site, on other sites and social media.
- Responsive DesignA website automatically adapting its layout to phone, tablet and desktop screens.
- ROAS (Return on Ad Spend)The ratio showing how much revenue each ₺1 of ad spend brings back.