Digital marketing glossary
Conversion Rate
The percentage of visitors who take the desired action, such as buying, filling in a form or calling.
If 20 out of 1,000 visitors fill in a form, the conversion rate is 2%. Typical rates range from 1% to 5% depending on the industry.
How to improve it
- Fast pages that work well on phones.
- A clear ask: one visible call-to-action button.
- Trust: real photos, reviews, references.
- Short forms without unnecessary fields.