Service
Brand Development
From identity to tone of voice, we shape how the brand looks and how it speaks.
A strong brand is measured by how it looks, how it speaks and whether it feels the same at every touchpoint. In brand development, my goal is to clarify where your brand stands today and give it a consistent, memorable structure, especially online.
What I do
- Brand analysis: current state, competitors and audience
- Logo design and logo refresh
- Corporate identity: colour palette, typefaces, visual rules
- Tone of voice and messaging framework
- Brand book and application templates
- Brand consulting: digital positioning and roadmap
How I work
First I listen: to your brand's story, how your customers see you and where you want to go. Then we shape the visual and verbal identity together and turn it into a system that works everywhere, from the website and social media to packaging and presentations.
I have been consulting brands across many sectors for years. Today I am rebuilding the digital identity of Barış Makina, an industrial brand with half a century of history. However established a company is, it grows stronger when it is told well online.
FAQ
Can I order just a logo?
Yes, but I recommend delivering it with a simple identity system that shows where and how the logo should be used.
Do I have to change my brand completely?
No. Often, simplifying the existing identity and adapting it for digital works better than a radical change.
What goes into a brand book?
Logo usage, colours, typefaces, imagery and photography style, sample applications and tone-of-voice rules.
Brands I've done this for
Other services
Let's work on this together
Tell me about your project and we'll find the best way forward together.