Ad Management

An ad budget melts quickly when it is poorly managed; managed well, it is the fastest way to grow your brand. With Google and Meta ads, my goal is to make sure you can measure what every lira spent brings back.

What I do

• Google Ads: search, display, YouTube and Performance Max campaigns
• Meta ads: Instagram and Facebook campaigns
• Audience, keyword and budget planning
• Ad creatives: images, video and copy
• Conversion tracking setup (Google Analytics, Meta Pixel)
• Ongoing optimisation and clear reporting

How I work

We start by defining the goal: sales, leads or awareness? After setting up measurement, I test campaigns with small budgets, scale the winners and switch off what doesn't work. Instead of complex tables, reports answer one question: what did we spend and what did we get?

On the agency side I personally researched and ran Google and Meta ads for every brand I worked with. Since I also design the ad creatives myself, nothing gets lost between design and advertising.

FAQ

What is the minimum ad budget?

It depends on the sector and the goal. I recommend starting with a small test budget and scaling based on results.

Is the ad budget paid to you?

No. Ad spend is paid directly from your ad account to Google and Meta; management is a separate fee.

When will I see results?

First data arrives within days; campaigns usually take a few weeks to settle and optimise.