Ad Budget Calculator
The question everyone asks before running ads: how much should I spend to get this many customers a month? Answer three questions and the tool shows your monthly and daily budget, how many visitors you need and what each customer costs you.
Preset values are rough starting points; real costs vary by industry, location and competition. This is ad spend paid to Google or Meta only.
How is it calculated?
Not everyone who sees an ad clicks it, and not everyone who clicks becomes a customer. If 4 out of 100 visitors buy, you need 750 visitors for 30 customers. At ₺10 a click, 750 clicks cost ₺7,500. The tool does this maths for you.
- What kind of business? Your choice sets rough values for cost per click and conversion rate.
- Enter my own numbers: if you've run ads before, use the real figures from your ad account for a far more accurate result.
- What does a customer bring you? Add it to see whether the ads make or lose money.
FAQ
Are the results exact?
No, they're estimates. Real costs depend on industry, location, competition and ad quality. Run a small 2–3 week test, then recalculate with real numbers.
Does this include ad management?
No. The figure is the ad spend paid directly to Google or Meta (Instagram, Facebook). The fee for setting up and managing the ads is separate.
Google or Meta?
Google reaches people already searching for your product or service; Instagram and Facebook reach people who aren't searching yet but may be interested. For most brands the two work best together.