Digital marketing glossary
Landing Page
A dedicated page built to guide visitors from an ad or campaign towards one single goal.
Instead of sending ads to the homepage, a landing page that matches the ad's offer clearly increases conversions. Visitors find what they came for immediately, with few distracting menus and links.
A good landing page has
- A clear headline matching the ad's promise
- Benefits, trust signals and reviews
- One call to action: form, call or WhatsApp