Digital marketing glossary
CPC (Cost Per Click)
The average amount paid to an ad platform for each click on an ad.
CPC is total ad spend divided by the number of clicks. If you spend ₺1,000 and get 200 clicks, your CPC is ₺5.
What affects CPC?
- Competition: law, insurance and real estate clicks are expensive.
- Ad quality and relevance: good ads rank higher for less.
- Targeting: location, time, device and audience.
A low CPC alone isn't success; what matters is whether clicks become customers.