Digital marketing glossary
ROAS (Return on Ad Spend)
The ratio showing how much revenue each ₺1 of ad spend brings back.
ROAS = revenue from ads ÷ ad spend. Spend ₺10,000 and make ₺40,000 in sales, and your ROAS is 4 (4x).
Revenue isn't profit. After product costs, shipping and other expenses, the ROAS needed to be profitable varies by industry; 3x or more is a common target.