Digital marketing glossary
SEO (Search Engine Optimisation)
All the work done to help a website rank higher in search engines like Google without paying for ads.
SEO means shaping a site's technical setup, content and the links it gets from other sites so Google can easily understand the page and show it for the right searches.
Three main parts
- Technical SEO: speed, mobile friendliness, sitemap, proper page titles.
- Content: pages and posts that answer what people really search for.
- Authority: links from trusted sites (backlinks) and brand awareness.
Unlike ads, SEO results come slowly but last; traffic doesn't stop when spending stops.